#TheFunVibe by Viber India
Design project for the brand Viber
People love to talk about food, films, books, entertainment, authors on social media. With the help of Twitter influencers and bloggers, I created personalized wallpapers thanking them for contributing to the fun in our lives using the hashtag #TheFunVibe. Each wallpaper represented a theme that the influencer belonged to and a sticker art of themselves. So using design as a strategy, we helped create awareness for the brand and also helped be seen as a more young, rich and vibrant.
To summarise, our campaign was not about numbers and trends. It was about giving the audience something that they craved for long on digital - A rich experience!
The end result and response from some Twitter influencers.
To sum it up, This is what the users had to say