People love to talk about food, films, books, entertainment, authors on social media. With the help of Twitter influencers and bloggers, I created personalized wallpapers thanking them for contributing to the fun in our lives using the hashtag #TheFunVibe. Each wallpaper represented a theme that the influencer belonged to and a sticker art of themselves. So using design as a strategy, we helped create awareness for the brand and also helped be seen as a more young, rich and vibrant.
To summarise, our campaign was not about numbers and trends. It was about giving the audience something that they craved for long on digital - A rich experience!
The end result and response from some Twitter influencers.